Cissy Wears is a children’s concept store aimed at design-centric parents who do not want to compromise on their taste because they have children. Predominantly focusing on children’s fashion, Cissy Wears stocks brands with an emphasis on quality, fuss-free design.
Based on little Cissy and her love of lilac and leopard print, their brands are not garish or cutesy. But they do love rabbits, deer, tigers, horses, moustaches, cake and ice cream!
The store also specializes in vintage children’s wear to appeal to those who want unique style, but also to cater for the more thrift-conscious local parent who enjoy the thrill of finding quality cool second hand clothes to suit their budget.
Cissy Wears is online with a fully operational e-commerce site fulfilling mail order on a national and international basis, with same day local delivery.
There is also a specialist children’s hairdresser operating from the store, with a super cool chair that will see your kids begging to have their hair cut!
Name: Nicola Eyre, Owner
Please tell us a bit about yourself: A tattooed, rocking mum of 2 from London who worked in the music industry for years in marketing – looking after bands, touring, doing photo shoots, artwork, video shoots, artwork, styling etc.
What inspired you to start cissywears.com? I said for years that I wanted to open a kids shop but it had to be in a certain spot. One day a “FOR RENT” sign was put up in the window. That was that. 3 months later I’d quit my job and was preparing to open. The website and the store go hand in hand, although the website tends to attract the more fashion focused buyers, whereas the store is more gift-oriented.
Where did the name come from? It comes from my daughter, Cissy. Every day I used to text my best friend Sarah a picture of her outfit and the texts always started “Cissy wears…” in a take off of magazine fashion spreads.
What do you look for in clothing/accessories companies when buying for the boutique? It’s pretty simple. Would I dress my kids in it? If not, then I won’t have it in my store. I like a certain colour palette, and certain styles and I stick to it. For example, I don’t really like primary colours, and I hate cutesy, appliqué animal prints. I think the styles I pick reflect my background – it’s clothes for kids that rock (or parents that still do!).
What trends are you seeing for Spring 2013? Bicycles. Everything seems to have bicycles on it!
What are some of your favorite brands and why? Mini Rodini – I love their cool prints, and the quality of their clothes. They are the reason I got into kids fashion. MarMarCopenhagen – I pretty much have one rule – leopard print with everything! And MarMar do the best leopard print, hands down. LUCKYBOYSUNDAY – everybody needs at least one piece of luckyboysunday in their life. The softest, most adorable things. I am totally in love. I bought my whole family luckyboysunday for christmas!
Any up and coming brands we should be on the look out for? There’s some great new brands coming from the UK. Beau Loves has been one of my biggest sellers this season. I also love Indikidual – especially the fun banana print, and Poco Nido baby shoes are really cool. I’m also hoping Collegien slipper socks will let me sell online soon. They are fabulous and I always get people ordering them via Instagram!
What advice would you give to parents shopping for their children? Do you find that most parents take the same stylistic approach with dressing their children as they do with themselves? Don’t be afraid to put babies in black. Keep it simple. Mix your prints with quality basics. Pink is fine in moderation. Dress boys in leggings. Don’t go kids clothes shopping with men – they drain the joy out of it! Who cares if they don’t care what they look like or if they’ll grow out of it in a few months! ;)
GIVEAWAY: One pair of Pico Nido Baby Shoes