source for style: Cissy Wears + giveaway

source for style

LSF is so excited to introduce you to a new children’s concept store for design centric parents and kids that rock!
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Cissy Wears is a children’s concept store aimed at design-centric parents who do not want to compromise on their taste because they have children. Predominantly focusing on children’s fashion, Cissy Wears stocks brands with an emphasis on quality, fuss-free design.

Based on little Cissy and her love of lilac and leopard print, their brands are not garish or cutesy. But they do love rabbits, deer, tigers,  horses, moustaches, cake and ice cream!

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The store also specializes in vintage children’s wear to appeal to those who want unique style, but also to cater for the more thrift-conscious local parent who enjoy the thrill of finding quality cool second hand clothes to suit their budget.

Cissy Wears is online with a fully operational e-commerce site fulfilling mail order on a national and international basis, with same day local delivery.

There is also a specialist children’s hairdresser operating from the store, with a super cool chair that will see your kids begging to have their hair cut!

Cissy Wears
Name: Nicola Eyre, Owner

Please tell us a bit about yourself: A tattooed, rocking mum of 2 from London who worked in the music industry for years in marketing – looking after bands, touring, doing photo shoots, artwork, video shoots, artwork, styling etc.

What inspired you to start  I said for years that I wanted to open a kids shop but it had to be in a certain spot. One day a “FOR RENT” sign was put up in the window. That was that.  3 months later I’d quit my job and was preparing to open. The website and the store go hand in hand, although the website tends to attract the more fashion focused buyers, whereas the store is more gift-oriented.

Where did the name come from?  It comes from my daughter, Cissy. Every day I used to text my best friend Sarah a picture of her outfit and the texts always started “Cissy wears” in a take off of magazine fashion spreads.

What do you look for in clothing/accessories companies when buying for the boutique?  It’s pretty simple. Would I dress my kids in it? If not, then I won’t have it in my store. I like a certain colour palette, and certain styles and I stick to it. For example, I don’t really like primary colours, and I hate cutesy, appliqué animal prints. I think the styles I pick reflect my background – it’s clothes for kids that rock (or parents that still do!).

What trends are you seeing for Spring 2013?  Bicycles. Everything seems to have bicycles on it!

What are some of your favorite brands and why?  Mini Rodini – I love their cool prints, and the quality of their clothes. They are the reason I got into kids fashion.  MarMarCopenhagen – I pretty much have one rule – leopard print with everything! And MarMar do the best leopard print, hands down. LUCKYBOYSUNDAY – everybody needs at least one piece of luckyboysunday in their life. The softest, most adorable things. I am totally in love. I bought my whole family luckyboysunday for christmas!

Any up and coming brands we should be on the look out for?  There’s some great new brands coming from the UK.  Beau Loves has been one of my biggest sellers this season.  I also love Indikidual – especially the fun banana print, and Poco Nido baby shoes are really cool.  I’m also hoping Collegien slipper socks will let me sell online soon. They are fabulous and I always get people ordering them via Instagram!

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What advice would you give to parents shopping for their children?  Do you find that most parents take the same stylistic approach with dressing their children as they do with themselves?  Don’t be afraid to put babies in black. Keep it simple. Mix your prints with quality basics. Pink is fine in moderation. Dress boys in leggings. Don’t go kids clothes shopping with men – they drain the joy out of it! Who cares if they don’t care what they look like or if they’ll grow out of it in a few months! 😉

GIVEAWAY: One pair of Pico Nido Baby Shoes

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‘LIKE’ both LSF and Cissy Wears on Facebook and write a wall post “Cissy Wears Giveaway”
Follow LSF and Cissy Wears on Twitter and tweet Cissy Wears Giveaway” 
Winner will be announced December 31, 2012.

source for style: frank + lu

Little Style Finder is so excited to introduce you to a favorite brand of ours…

Frank & Lu– a new label for boys and girls ages 2 to 14, selling uber-chic outwear (the leather jacket is amazing!), sweaters, pants, denim, knits, tees, skirts and dresses.

Name: MIchael Jarvela

Title: Founder, CEO of Frank & Lu

Twitter: @frankandlu

Facebook: Frank and Lu

Pinterest: Coming Soon

Please tell us a bit about yourself: I’m a veteran fashion designer of 18 years, mostly in menswear, and most recently I left my post as VP of men’s design for Gap.  I created JCrew’s best selling tee shirts ever when we went to lighter weight and softer washed tees right after Mickey Drexler joined the company.  I’ve also designed for Banana Republic, Express and Club Monaco.   I’ve lived in Manhattan for 23 years.  l graduated from Parson’s school of design in 1993.  I currently live in Chelsea with my wife, Kerry, two children, Francis and Lucy, and Marty- our dog.

What is the story behind Frank & Lu? The idea for Frank and Lu was born partly from necessity, and partly because after the arrival of our son 7 years ago, I really didn’t like the offering in boys’ clothes in the market.   Since he was old enough to have an opinion, my son Francis would not wear scratchy, stiff clothes with dinosaur decals on them.  And though my daughter loves pink, and ruffles and tulle, Lucy can be uncomfortable for about 7 1/2 minutes before a outfit change ensues. Uncomfortable clothes just don’t work for a busy family. So I built a fashion line that incorporates a high degree of style with comfort built in, using lighter weight fabrics that are easy to get in and out of.  I also found it difficult to find beautiful solid color clothing to layer.  I’m big on creating the perfect tee shirt for boys and girls, and I think it’s critical to have a tee you can layer under sweaters, without stuff all over it, or especially in girls, things like ruffles which don’t allow a cardigan to look nice or fit comfortably.

What does this brand stand for? I wanted to create some simple pieces with more of a twist, or nod to high style, with attention to some of the details that matter, like zippers, or buttons. I wanted to make clothes an adult would want to wear, but more importantly an alternative to all the clothes out there that are designed with every item having stuff put all over it.  I also wanted to make a line, that was reasonably affordable.   Most designer lines have some amazing pieces, but to get a perfect white poplin shirt, or peacoat, or sweater  without stuff all over it, seems to cost the most when it doesn’t have to.

Who is the Frank & Lu customer (who are you designing for)? Parents who can’t find anything but pink and purple, monster trucks and pirates. Parents who need to mix in something to the pattern on pattern on color on color on stuff on stuff. Kids who want to be comfortable and look like Mom and Dad.  If mom is shopping at James Perse or Vince and Dad appreciates Rag and Bone, or APC, then I wanted to create a line of clothes they would like to put on their children.

What drew you to starting your own line? The frustration my fellow designers expressed at how difficult it was to find fashionable kids clothes that didn’t cost their college education.

What inspires you? Beautiful, simple style with an attention to trims and subtle details.   The most inspirational place for me to shop is Tokyo, because they have such a thoughtful eye toward design in how they do everything, from photography, to graphics, to presentation, packaging, and the twist they put on clothing design.   I’d give you a more esoteric answer like fine art, or Sunday in central park, but I honestly love crafting product, making clothes is fun, and when you get something that looks great, and a kid will actually wear with ease, it’s a joy.

What children’s brands currently in the marketplace do you admire and
why? Trico Field – great design, but very pricey, and it has a lot of stuff on it, but it’s beautiful crafted product, fabric and details are great.  I also like Crewcuts a lot, I think they’ve done a good job with mixing some of the whimsy, with some good simple design, and not too much stuff.  And I wish James Perse still did kids clothes.

What advice would you give to parents shopping for their children? If at all possible put the clothes on your kid and ask them.  I got so frustrated even getting my son in tees when he was young, I got to the point where I’d hold up two tees and say which one, and he’d always pick the lighter yarn, with looser tension tee, that was most comfortable.   I’d rather have clothes that my kids will wear out and destroy than fight with them to wear something that they find uncomfortable.   BTW my son is one of those kids who refuses to wear jeans, and only lives in sweatpants and shorts, so everything I design has to pass the test of whether or not he’ll wear it.

Do you find that most parents take the same stylistic approach with dressing their children as they do with themselves? Yes- I think that’s natural, but I think the options are somewhat limited for parents to do that, which is another reason I created the line.  I don’t advocate the mini me dressing philosophy, unless a mini you really makes your kid happy.

Be sure check out their concept store and support Small Business Saturday (you will not be disappointed)

Frank & Lu
177 Post Rd West
Westport Ct, 06880

source for style: momma style mavens

Little Style Finder firmly believes that a child’s sense of personal style is very important to who they are. In fact, it is one of the most obvious, overt ways for them to define their individuality (even at young age).

In a recent article, entitled Rich toddlers draw fashion designers’ eyes, author Anna D’Innocenzio uncovered that certain mothers dress their children in the latest designer fashions because they are “a walking billboard of you; a reflection of who you are.”

What are your thoughts?  LSF reached out to some of our favorite uber-chic mommas to get their take on children’s style.


Brianne Manz (Ryder 4 yrs, Siella 1 yr ), Stroller in the City: For my son, I love anything from Zara to Monster Republic to H&M – they always present cool and funky styles for boys without giving it that baby vibe. For my daughter, my favorite brand is Wovenplay. The pieces just feel so artsy and handmade to me. I love everything about them!

Nicole Worth (Two boys, ages 4 & 2), Little Trendstar: Aside from Little Trendstar? – lol  I would say some of my favorite brands include H&M Kids and Zara Kids for every day basics.  They both have the current trends and of course great prices.  Also, I am a big Project Runway fan and love Jeffrey Sebelia’s brand La Miniatura.  He creates such great pieces and the brand is the epitome of cool.

Vera Sweeney (Natalie 7, Liam 5), Lady and the Blog:  I don’t really like to spend a lot of money on children’s clothing because they grow out of the styles so quickly. However, I need to make sure that what I purchase will last because my children can get a little rough on their threads. My favorite go-to stores are Lands End, H&M, Old Navy, TJMaxx, Marshalls and Hartstrings (when on sale). I also love to shop online on sites like,, and No matter what – I search for a bargain.

Julie Garces (Rio 10 months), Mom  & Director of Business Development, Sunwest Studios: Mini Rodini, All Saints (RIP), Maddy & Buster (on etsy), Zara Kids, Stinky & Minky – all are super stylish, unqiue, and if it gets stained, then oh well! Plus, in this day and age of reuse, recycle, rewear – these are great second-hand pieces that my friends are excited to use!

Lindsay Meyer-Harley (Juliette age 3), Darling Clementine: Bobo Choses, Go Gently Baby & Atsuyo et Akiko

Lauren Isobel (Holden, age 1), Holden On Baby: There’s so many that it’s hard to pick, but here are three of my favorites at the moment: Mini Munster – I just love the rascal-y nature about the clothing.  Indikidual – comfy, interchangable pieces with creative designs.  Wovenplay – a whimsical collection that is sure to spark the imagination and lead to all sorts of adventures.

Andrea Fellman (Girl age 8, Boy age 6), Savvy Sassy Moms: I love Tea Collection because of the unique worldly designs that they bring into the playful yet sophisticated designs of their clothing.  Gap for on-trend looks and the quality.  I love their whimsical collections for girls and preppy looks for boys. I also love Mini Boden, Misha Lulu, and Peek clothing.  I also hit up Old Navy and Children’s Place to get basics for a bargains and the Sean White collection at Target for my son.

Nicole Feliciano (Two girls ages 7 & 4), Momtrends:  Stella McCartney Kids: This mom designer brings high fashion to the playground without being fussy. Zutano: Amazing prints and super soft cotton for kids 4 and under. Naturino shoes: The Italians know how to combine style, comfort and durability.

Simone Gittens (Boy, SJ 9 months), Louis B Boutique: Fore!! Axel and Hudson and La Miniatura, both of these brands scream my kid is cool and fashion forward! Both of these brands have different styles and typically when you choose to purchase any one of these brands, you are tapping into your child personalities, You are allowing their clothing to speak volumes for who they are and how they may act. For instance, La Miniatura, always gives that edgy very out of the box type of collection each season. If you have a son, who seems to like to care about what he wears and not just choose the regular khaki and a Polo shirt than this collection is for you!

Photo courtesy of Holden On Baby


Brianne, Stroller in the City: I believe a child can represent their own style and personality through clothing. And most importantly be able to wear what they want. That is of course with a little guidance. 😉

Nicole, Little Trendstar: I personally love a edgy, rock/skate, hipster style.  I also tend to mix and match a lot of current and retro styles and colors together to have fun with it.  I think children have the ability to look great in just about anything, so layering different patterns and colors together to create a totally hip look that still has a child-like feel is always a great way to go.  One thing I’ve learned though, is never over accessorize with boys because a majority of it will come off.

Vera, Lady and the Blog: My children pick their outfits each morning. The only time I step in is when they choose clothing out of season. My daughter is notorious for choosing a Christmas dress in July… and no I’m not joking. But I feel at their ages, my kids know who they are and what image they want to portray. Sometimes Natalie wakes up feeling sporty and will come out in a tennis skirt and tank top. I encourage it because style is a great peek inside her internal window.

Julie, Sunwest Studios: My philosophy is to keep them in colorful and cool clothing – It generates creativity – I think!

Lindsay, Darling Clementine: Children should dress like children. Sweet, soft, full of whimsy & color.

Lauren, Holden On Baby:  I really believe in letting kids be kids and I want Holden’s style choices to represent that.  I have never wanted to dress Holden like a “little man” which I know is a popular style choice for children these days (some of the outfits for little girls make them look like 16 year olds!), but love to throw him in adorable onesies or a cute shirt & cloth diaper.  He’s only a baby for such a short amount of time and I want him to look like the adorable baby he is, instead of a 5 month old going on 15 years old.  I love clothing that is made out of soft, comfortable material (you know that amazing jersey knit that we all wish we could live in) with creative patterns, graphics, and designs.  I think children’s clothing should be fun, stimulate the imagination, inspire adventure, and contain a bit of whimsy.

Andrea, Savvy Sassy Moms:  Playful, fun and chic.

Nicole, Momtrends:  Stock the closet well and then let the kids go wild. I don’t reign in much–I like to foster independence and let the girls dress themselves. The 7 year old really loves to play with pattern right now. We picked up a slew of $1 graphic tees and tops in Singapore and she’s going wild this fall. The 4 year-old loves dresses–we find a lot of great things at Tea Collection for her.

Simone, Louis B Boutique: Every child deserves to incorporate their personalities into their wardrobe. If Fashion is a expression of who we are, why must we as parents have all the say to what our kids wear?

Photo Courtesy of Stroller in the City


Brianne, Stroller in the City: I’d say comfy is most important. Also, anything that is on- trend for us is on-trend for little ones as well. For example, neon.

Nicole, Little Trendstar:  To have fun and experiment with clothing and always let children give their input.  If you introduce them to great style and diverse choices early on, they’ll have the interest and confidence to create their own individual style that fits their personality as they get older.  I think a lot of parents would be very surprised to see what fun creations a child can come up with– it’s a creative outlet that should not be ignored.

Vera, Lady and the Blog: Don’t try to keep up with the Jones. Children clothing is guaranteed to get messy and ripped and torn to pieces. They are in the most active phase of their lives and while it’s ok to encourage a bit of style, my main focus on the average day is to ensure comfort. I want my kids to be kids… and not worry about whether or not they are wearing Uggs or Emus. That’s just ridiculous.

Julie, Sunwest Studios: My biggest piece of advice – BUY ON SALE. Sample sales are your best friend. The life span of children’s clothing is about a minute.

Lindsay, Darling Clementine: Comfort should be key, soft fabrics & nothing too fussy.

Lauren, Holden On Baby: Take risks, get creative, and bring out your inner child when shopping for your littles.  Splurge on a few unique, designer pieces that you can use to spruce up your baby’s basics.  Also, adding a cute pair of shoes or a fun hat can make a huge difference.

Andrea, Savvy Sassy Moms: Never buy an entire matching set, it looks a little too put together and like grandma bought it.  Skip the embroidered characters, they look to babyish and skip wild graphic t-shirts they’re too busy and look a little messy..  Buy things that can be worn with more than one item, mix and matching is key.  Cruise the daily deal shopping sites like Zulily for quality items for a discounted price.

Nicole, Momtrends: Shop online or without the kids. There is nothing worse than a whiny kid in the dressing room being forced to try on clothes. We really only shop with the kids in tow when we are traveling.

Simone, Louis B Boutique: Let your children help pick out some of the clothes that they may like. You have the final say so, but at least you care about their opinion and it shows them that.

Photo Courtesy of Julie Garces


Brianne, Stroller in the City:  I think maybe a handful do. What I found is that parents buy for their kids where ever is most convenient like online stores. I on the other hand spend way more time and money shopping for my kids. I know it’s crazy but I fully enjoy it and I know some of my friends think I’m crazy.

Nicole, Little Trendstar:  I definitely think parents have a tendency to dress their children in styles that they like, or feel the most comfortable with.  But I think it’s so important to let children make their own choices when it comes to personal style.  Self expression is a big part of being a kid and clothing can be a major outlet for that.  Although it’s easiest to approach your child’s style with the same outlook you use on your own, it’s good to remember that children like to have their say and to be open and encouraging of that.

Vera, Lady and the Blog:  My friends tend to keep the same philosophy. A party day is entirely different than a park day. If there is a gathering, I will make sure my children are dressed appropriately. But the other 95% of their lives is all about comfort and ease.

Julie, Sunwest Studios: I think most parents use the same stylistic approach to dressing their children – b/c well, it’s instinct. But as your child starts to display his or her personality, I think parents start to go that direction. I definitely put a lot of color on Rio – while I remain a slave to a mostly black wardrobe haha!

Lindsay, Darling Clementine: Yes, that’s the fun part of my job, in a sense I am stocking Darling Clementine with mini versions of what parents would like to wear!

Lauren, Holden On Baby:  I believe so.  I often find myself coordinating with Holden, stepping out of the house in the same colors or coordinating styles, never noticing until someone says “you match!”.  

Andrea, Savvy Sassy Moms: Yes.  I think the parents style definitely trickles down to their kids style and what you buy for them usually appeals to your own style and aesthetic.

Nicole, Momtrends: I think parents tend to let the kids wear more color and print–maybe we can learn something there. Learn from your kids and shake things up!

Simone, Louis B Boutique: No, I do not. I typically see that parents who are fashion forward tend to dress their children  fashion forward as well and the parents who are not fashion forward just tend to typically go with whatever the department stores are carrying when it comes to dressing their child.

What momma(s) do you most relate to?  What is your take on children’s style?

source for style: Louis B Boutique

Tired of boys clothes covered in cars, trucks and dinosaurs? Since having a baby boy, I have scoured the web in search of little boys fashions that met my style needs.

Little Style Finder is thrilled to introduce you to Louis B Boutique– THE online destination for boys featuring some of our favorite contemporary brands such as Little Trendstar, La Miniatura,Warrior Poet, Fore! Axel and Hudson, and more.

Louis B is stocked weekly with highly curated fashions that not only reflect the current trends but pieces that help define your child’s signature look ranging from rocker chic to mini prepster.

Don’t know where to begin? Check out their looks in the easy-to-navigate shop, browse the Louis B Tumblr chat with them on Facebook or Twitter, or just lurk for an instant fix of style inspiration.

Saw something on a celebrity’s child and looking for the same look? You can send  an email and they will be sure to try their best to find what you are looking for.

LSF readers use code LSF01 to receive FREE shipping and a tote with purchase over $65

Name: Simone Gittens

Title:  Founder & CEO, Louis B Boutique

Please tell us a bit about yourself: I always wanted to enter into the fashion industry and during my freshman year of college my best friends and I started Finishing Touches Accessories, which I still co-own. After finding out I was pregnant with my son, I saw a need for stylish clothing for boys and Launched Louis B.I love being my own boss also being a Buyer.
What inspired you to start I was Inspired to start Louis B after I found out I was pregnant with my son. I was so excited to start shopping for him but was quite shocked when I saw how the selection of boys was not only boring but limited. I remember getting in the car one day complaining to my husband and he told me to do something about it. From that moment, I began my research and dragged my husband with me to the showrooms to pick out brands.
What aesthetic does Louis B represent? Louis B represents the boy whose parents dresses him according to his personality.  It’s the moms who are tired of the market trends which consist of a toy cars, animals or sports. Sometimes I see boys wearing clothing that does not match their personality. Fashion is a great way to express who you are and the same rule should apply for kids, especially boys. We always see little girls in the cutest clothing, the tutu’s, the printed skirts, cute accessories and it matches their personality so well, but then when it comes to the boys, it’s a monster on the shirt, a toy car, the same plain khakis and if they are lucky a jean jacket.
Where did the name for your boutique come from?Louis B was my late grandfather’s name. So in honor of him this is where the name came from.
What do you look for in clothing/accessories companies when buying for the boutique? To be honest, I first look at if they are a parent to a boy, I look at what inspired them because that helps me to know how their collection was inspired and how other parents may be inspired to buy it. I love up and coming brands, their collections never disappoint me and they are always introducing new designs that are Amazing!
What trends are you seeing for Fall 2012? When it comes to independent brands like the ones we carry here at Louis B,  I think that each collection they introduce is redefining a current or old trend. They are not necessarily following any trends. One thing that I will say that I am seeing a lot of is color. Even though we are changing seasons and the colors get warmers, some of the collections are still incorporating vibrant colors. The colored denim trend is still in for boys and its such a hot trend that I feel some parents are afraid to try it. For instance, La Miniatura, is quite known for their colored denim and this Fall  he is introducing this Mustard Orange jeans that are out of this world!
What are some of your favorite brands and why? Some of my favorite brands are Fore!! Axel and Hudson and La Miniatura. They both give boys such a huge selection each collection they come out with and it’s exciting and fun. I love Fore!! Axel and Hudson because they offer smaller sizes starting at 3-6 months. My son was able to wear a couple of shirts from their Spring/Summer collection and received compliments all the time. Let’s not forget about their little fedoras that are truly adorable.  La Miniatura owner Jeff, never disappoints me. Each collection of his gets better and better.
Any  brands we should be on the look out for? Little TrendStar and Warrior Poet, They both represent something great and different when it comes to graphic tees. I am learning that because boys can be so active and visual they LOVE graphic tees and that great, but I hope to bring them Graphic tees they can not wait to wear, the one where they put on and say “Hey Mom, isn’t this shirt pretty cool! That’s what I love to hear!
What advice would you give to parents shopping for their children?  Do you find that most parents take the same stylistic approach with dressing their children as they do with themselves? My number one piece of advice to them is to allow the children to give their input. they only have so much room to be themselves and express themselves. As parents, we have the leverage to Encourage their personalities  and allow them to learn that Fashion is a way to express themselves.I think it truly depends on the parents, if the parents are fashion forward than in most cases their children are. If the parents are not than more than likely they become content not only with themselves when it comes to their wardrobe but also their children. I stress on this one particular matter because sometimes, parents can be so controlling on what a child wears that it makes children because self-conscious and insecure. This doesn’t mean we allow them to wear anything that want that does not agree with you, but this just means to let them be a little free.

source for style: kindred

Please tell us a little bit about yourself: Simone and Heike met serendipitously in New York City, both new mothers and both raised in villages in South Germany.

Simone lends kindred her minimalist, yet tender aesthetic.  She studied textiles and fashion design at the Academy of Fine Arts in Berlin and the Winchester School of Art in England.  She has developed luxury goods collections in Paris, Milan and New York working for brands like Costume National, Loewe, Narciso Rodriguez and Vivienne Westwood.  She lives with her husband, her daughter and their two cats on the Bowery in NYC.

Heike informs kindred’s earth friendly approach of repurposing garments, drawing from her experiences working on different environmental protection projects in Germany.  She studied law and administration in South Germany. Before moving to New York she worked to reduce the effects of heavy metals from coal mining in the Black Forest while at the department of environmental protection in the city of Freiburg.  She presently lives in Greenwich Village with her husband, an NYU professor, and her daughter.

What is the story behind kindred?  kindred was sparked from their reminiscences about the simple beauty, preciousness and lasting quality of what they wore as children, and, as a reaction to the notions of ‘throw away’ culture.

Simone had received a parcel of clothes that she’d worn as a child, from her mother in Germany.  They were in nearly perfect condition, but had obviously been worn, as they appeared in many cherished family photos.  A beach dress from a trip to Spain, a polka dot dress worn in the Piazza San Marco in Venice and knit sweaters from family Christmas gatherings near Stuttgart were all prominent in photos of that era in her life.

As Simone now put these clothes on her own daughter, two things were clear.  Firstly, the fabric and quality was superb.  Secondly, there was something indescribably wonderful that she could share with both her daughter and her mother, as new memories were being built on already strong sentiment.

At the same time, Heike was experimenting with re-purposing garments to make ingenious outfits for her daughter.  Her gesture to be earth friendly and conscious of reuse naturally consumed her blouses, that were reworked into short pants or tops for her daughter.

The spark for kindred came when they combined the Simone’s silhouettes, details and aesthetics with Heike’s wonderful approach of re-purposing a family garment.  In kindred the result could be a new heirloom.

kindred is at the intersection of fashion design and environmental consciousness for children.

What does this brand stand for?  personal, one-of-a-kind clothing for infants and toddlers
handmade in New York
re-purposed and earth-friendly
inspired by the quality, aesthetic and silhouettes of traditional European children’s clothing
meant to be worn, cherished and preserved for the next generation

Where do you get your design inspiration?  Life with our families in and around New York.  The fun part is that inspiration can strike at a show at the Met Costume Institute, vintage shopping or collaborating with friends.  Our trips to Europe to visit family and friends, especially in South Germany also provide plenty of chances to go through Oma’s closet and local markets, finding inspiration from our childhood.

Who is the kindred customer?  Our customers are interested in beautifully detailed, handcrafted clothes for their children.  They believe in quality and the special idea of being able to re-purpose and pass along a favorite piece of clothing.

What are the average price ranges of ready-made and commissioned pieces? ready-made pieces: $60 – $225
custom-made pieces: starting at $175

Plans for the future?  We’re seeing where kindred takes us.  We’ve already been experimenting beyond clothes to accessories, dolls and other handcrafted things.  The response from our customers has been exciting and is leading towards some interesting collaborations.


“LIKE” us on Facebook and write a wall post “Kindred Giveaway”
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Winner will be announced July 6, 2012.

source for style: Torly Kid summer must-haves

In 2004, as Tribeca was bursting at its seams with new families,  Babylicious was born–clothing, toys and books for the under-7 set. Six years later, Babylicious has grown into its current incarnation, Torly Kid–tot to tween.

Torly Kid 51 Hudson St. New York, NY 212.406.7440
As a mother of two daughters who are growing up quickly, Carol has moms in mind with Torly Kid. Looking to continue serving local babies, and to fill the relative void of tween clothing options, Torly Kid keeps the aesthetic decidedly hip but always practical. The store is bright, fun and brimming with everything, including Appaman’s infamous bulldog tees and Susan Lazar’s sumptuous cotton.

This boutique has great styles for babies, kids, and tweens that are a little bit mod, a little bit sweet, and, of course, a little bit rock and roll, carrying newborn through size 10 for boys and 14 for girls.

Check out Torly Kid’s Top 5 MUST-HAVES for Summer

1. For Boys and Girls: Bathing Suits and Rash Guards

Tooby Doo rashguard and swim shorts (each $42)

Tooby Doo halter suits, $42

MoHao one shoulder suit, $64

2. For Babies: Stars

L to R: Nununu ($48 and $46) Le Marchand d’etoiles ($52), Magnificent Baby ($32)

3. Gifts For Boys: Superhero Gear

L to R:  Captain America silicone wristband, $7; Batman wallet, $20; Super Hero tee by Mish, $32

Superhero cape kit, $42

4. Neon

Eagle tee by A Blank Expression, $27

Frayed denim shorts by Joe’s and Tractor ($44-$48); Stretchy ribbed layering tank by Butterflies & Zebras, various colors, $15; Neon shorts by Sofi, various colors, $29

5. Beach gear

Pail and shovel set by Marlon Creations, $4; Flip-flops by Appaman, $18; Printed beach towels by Confetti & Friends, $23

Torly Kid is on Facebook 

source for style: interview and giveaway with StarRM/StarRM Baby

Please tell us a bit about yourselves:  Ryan: I grew up outside Detroit, but I have lived mostly in Chicago for the last 18 years. I’m married to Jen and we have two kids that keep us on our toes. By day, I’m a Creative Director at an advertising agency. By night, I run my own design label, Star RM, which features various design projects, such as books, prints, t-shirts, maps and other less-easily categorized things. I’m inspired by the minutiae of maps, watches, skateboards, coastlines, flags, candy and wine labels.

Jen: I am a born & bred Chicagoan. Ryan is my husband and the creative side of StarRM. I guess you would call me the business-y one. I am an attorney but am currently focused on raising our 2 kids while promoting the StarRM brands. I strongly believe in Ryan’s talent so I’m lucky to be able to be at home with the kids during this vital time while promoting all things StarRM.

What is the story behind StarRM/ StarRM Baby: Ryan: I’ve always been into creating things, from books to blogs to maps and magazines. Star RM is the label that I created to formalize and market the best of those efforts. Once a good amount of baby and kid-related things started to materialize, Jen and I decided to bundle those items under their own label, Star RM Baby.

Jen:  Ryan has been a “creator” since day 1…drawing & writing, then producing newspapers in elementary school, etc. I stepped in shortly after we got married because I knew the world needed to know his work.  After we had our first child, Ava, and Ryan started to create more baby-centric things, it was a natural progression for me to also work on StarRM Baby.  As a result, StarRM Baby has the point of view of moms as well as dads. Our strengths work well together since we are the creative and business side.

What does the brand stand for?  Ryan: Curiosity. Creativity. Charm.

Who are you designing for? Ryan: Me. I like to work on things that I would wear, use, read, hang up, share, etc.

What do you find to be most inspiring? Ryan: Incredible originality in all forms. A Beatles melody. A Tina Fey twist of phrase. A Mark Gonzalez skateboard maneuver. A Lapo Elkann outfit.A Beard Papa cream puff. My daughter’s babbling in the morning.

How did “This is Your Book” come to be? Ryan: I made this book prior to the birth of my daughter in 2008. I wanted something lasting that would allow my wife and I to record all the fleeting information that was happening in the world during that momentous event for us both. I wanted to record basic information about our child, but I also wanted to remember many of the random facts that attempt to define that moment in time. Serious things like the number of democracies in the world and the value of the Federal Funds rate, and not so serious things like who was the world’s sexiest man and the price of a cup of coffee. It’s kind of like a time capsule for our kid, and I really look forward to reflecting back on these facts with my daughter when she’s older. I tried to find an existing book that offered to record this eclectic assortment of information, but none existed. And the children’s books that were out there certainly didn’t have the designed aesthetic that I was craving. In the end, I decided to make my own book.

Future plans?  Ryan: A design sabbatical would be nice.

Jen: Watch our “business babies” StarRM and StarRM baby grow along side our real babies, Ava & Gus.

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Winner will be announced May 4, 2012.