source for style: Torly Kid summer must-haves

In 2004, as Tribeca was bursting at its seams with new families,  Babylicious was born–clothing, toys and books for the under-7 set. Six years later, Babylicious has grown into its current incarnation, Torly Kid–tot to tween.

Torly Kid 51 Hudson St. New York, NY 212.406.7440 www.torlykid.com
As a mother of two daughters who are growing up quickly, Carol has moms in mind with Torly Kid. Looking to continue serving local babies, and to fill the relative void of tween clothing options, Torly Kid keeps the aesthetic decidedly hip but always practical. The store is bright, fun and brimming with everything, including Appaman’s infamous bulldog tees and Susan Lazar’s sumptuous cotton.

This boutique has great styles for babies, kids, and tweens that are a little bit mod, a little bit sweet, and, of course, a little bit rock and roll, carrying newborn through size 10 for boys and 14 for girls.

Check out Torly Kid’s Top 5 MUST-HAVES for Summer

1. For Boys and Girls: Bathing Suits and Rash Guards

Tooby Doo rashguard and swim shorts (each $42)

Tooby Doo halter suits, $42

MoHao one shoulder suit, $64

2. For Babies: Stars

L to R: Nununu ($48 and $46) Le Marchand d’etoiles ($52), Magnificent Baby ($32)

3. Gifts For Boys: Superhero Gear

L to R:  Captain America silicone wristband, $7; Batman wallet, $20; Super Hero tee by Mish, $32

Superhero cape kit, $42

4. Neon

Eagle tee by A Blank Expression, $27

Frayed denim shorts by Joe’s and Tractor ($44-$48); Stretchy ribbed layering tank by Butterflies & Zebras, various colors, $15; Neon shorts by Sofi, various colors, $29

5. Beach gear

Pail and shovel set by Marlon Creations, $4; Flip-flops by Appaman, $18; Printed beach towels by Confetti & Friends, $23

Torly Kid is on Facebook 

source for style: launch of chic online boutique Cosetta + giveaway

LSF is so lucky to have discovered Cosetta an amazing new online retailer catering to fashion-forward parents looking for uniquely designed and well-constructed children’s collections from all over the world.  They feature apparel and accessories for chic little girls ages 2-7.  These truly exclusive pieces are being introduced for the first time in the US through Cosetta.  LSF readers will receive 10% off your purchase with code: 10LSF.

As an added bonus, check out the Cosetta GIVEAWAY at the end of the Q&A session.

Please tell us a bit about yourself:  My name is Jiwon Gregory and I am the owner of Cosetta.  After obtaining B.B.A in Management Studies and B.S. in fashion merchandising, I have specialized in merchandise planning in both retail and wholesale since 2000 in NYC.

What inspired you to start shopcosetta.com?  We are lucky as today’s parents to have so many brilliant designers and retailers that cater to all different tastes in children’s wear. However, I saw a niche in the market since my 6 years old daughter was born. Personally, I found it hard to avoid high price tags for chic and sophisticated styles I wanted, and those that I found affordable and stylish enough were missing in quality. That is why I am keeping our prices lower than they should really be, and it’s not because they cost less to source. I’m taking this approach because I’m thinking long-term. Hopefully, offering great value for the quality and style they find in our boutique will keep moms coming back to us. I also put major effort in introducing exclusive brands and pieces that are not widely available in the U.S., because I think all moms want their little ones to be unique.


Where did the name Cosetta come from?  Cosetta means little thing. I thought this was perfect name for a boutique that offers beautiful little things for little you.


What do you look for in clothing/accessories companies when buying for the boutique?   I look for contemporary designs with refined details and materials without compromising affordability and comfort.  I like chic and sophisticated styles that reflect my own sense of style, but with a twist that still says children’s clothes. You’ll find that most of our pieces are also machine washable for easy care.

What trends are you seeing for Spring/Summer 2012?  Modern romantic is how I’d describe it. I’ve seen some amazing pieces in softly hued pastels and creamy colors of partisan pastry that are just lovely.  Cotton knit dresses in clean, modern and feminine shapes will be major part of our collection for Spring/Summer 2012.

What are some of your favorite brands and why?  Alice Underground and Dominico because they really pay attention to little details to enhance both comfort and style. I’ve been watching them for quite few seasons now and they continue to amaze me. My daughter loves wearing their pieces, because they are not only comfortable, she is sure to get that special attention (“How adorable…Where did you get them? I want them in my size!”).


What advice would you give to parents shopping for their children?  I think parents know their own kids the best.  One thing I learned is no matter how cute it is, if your little one doesn’t feel comfortable in it at first try, that piece will never see the daylight again?

Do you find that most parents take the same stylistic approach with dressing their children as they do with themselves?  I do think parents tend to dress their little ones that reflect their own sense of style.  Well, at least I sure do. My daughter loves coming up with a “theme color” of the day and we collaborate in putting together her outfit.  I believe how we dress her now will be a major influence in establishing her own sense of style later on.

GIVEAWAY: Madison School Bag

ENTER TO WIN:
“LIKE” us on facebook and write a wall post “cosetta giveaway”
Or
Follow us on twitter and tweet “shopcosetta.com giveaway”
Winner will be announced January 6, 2012